Moscow, 18 April 2025 – Chizhik, the hard discounter chain operated by X5 Group, announces the opening of its 2,500th store. The milestone store, with an area of over 300 sqm, is located in the Siberian city of Tyumen at 33/1 Przhevalskogo Street and brings the chain’s store count in the city to 31.
Chizhik positions itself as a leader in smart shopping, offering quality products at low prices. Launched five years ago, Chizhik now operates in 45 regions in the country and serves over one million customers daily.
A key feature of Chizhik is its product assortment, which is dominated by private labels. The new store stocks approximately 1,000 SKUs, of which more than 550 items represent private labels exclusive to the chain. These products are subject to ongoing quality control and are selected based on customer feedback. Before hitting the shelves, items are tested by at least 200 people. As a result, the store offers only those products that have received top ratings in the testing process. All suppliers of the retail chain undergo audits: Chizhik verifies compliance with recipes, GOST national standards for products, labelling requirements and other parameters, and strictly adheres to a policy of no harmful additives, GMOs or soy on its shelves. Prior to adding products to its assortment, Chizhik conducts tests in independent accredited laboratories. Chizhik also stands out for its unique Nado Uspet (“Catch the Price”) zone, which highlights attractive offers on non-food items for the home, kitchen, garden and for children. These products are rotated weekly and enjoy strong customer demand.
“The opening of our 2,500th store is a major milestone for us. But we have no intention of stopping here and plan to expand the chain further. Chizhik represents a new retail format where people can find quality products at low prices, while the stores themselves are modern and clean. Our low prices are the result of a unique operating model: each store has only two or three employees, and we have optimised rental, advertising costs and other overheads. But above all, we are committed to quality, stocking only those products which have passed multi-stage control and have met with our customers’ approval. That’s why Chizhik is the go-to store for smart shopping, for customers who want to save time and money without compromising on quality,” said Ilya Yakubson, Managing Director of Chizhik.