Moscow, 30 August 2022 –X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces the upgrade of its Paket by X5 subscription service across all regions where it operates. After successfully completing the pilot stage of the service, the Company decided to expand its geography and enhance the attractiveness of the subscription offering.
Customers can now sign up for the new Paket by X5 subscription plan, which unites the benefits available at X5’s Pyaterochka and Perekrestok stores into a single subscription. By signing up for the plan, customers will be able to pay for their purchases with bonus points instead of real money while collecting ten times as many bonus points as under X5’s standard loyalty programmes. Paket by X5 will be a valuable addition to Х5’s loyalty programme relaunched in July, and is geared toward cost-conscious customers who seek to earn bonus points by making purchases across X5 Group’s retail chains and businesses.
“X5’s subscription service is a part of the X5 ecosystem that gives access to all the perks and benefits available at the Group’s various businesses – both offline and online. We launched Paket by X5 last year with an aim to bring a better quality of life to our customers and help them save time and money. The new plan caters to a broad audience and will draw new customers across Х5 Group’s retail chains and services. We believe Paket by X5 will enable us to successfully meet the growing demand for conscious consumption and cost saving,” said Evgeny Galimskiy, Director of Identification Services and Subscriptions at X5 Group.
For a monthly fee of RUB 120, Paket by X5 offers 5% cashback on purchases in the form of bonus points to be credited to the customer’s existing loyalty card. Customers can also receive 5% cashback on purchases above RUB 600 at X5’s Mnogo Lososya ready-meal delivery service in the form of bonus points, a 10% discount at X5’s online hypermarket Vprok.ru, as well as six free-of-charge express deliveries monthly and cashback on coffee, bakery, ready meals and more. Paket by X5 subscribers will be able to manage their subscription and track their monthly spending using a personal account.
The service is working actively to extend its list of partners. At present, subscribers can receive a 30% discount at the Foxford online school, a 20% discount on lab tests at INVITRO clinics and a 25% discount at the online bookstore LitRes, plus one book free of charge. To mark the relaunch of the service, Paket by X5 is offering customers a promo code for a one-month subscription in the amount of RUB 1 to invite customers to take advantage of all the benefits the new service has to offer.
Based on the results of the pilot from September 2021 to March 2022, the project delivered an increase in revenue across X5’s retail chains as well as an influx of new customers across nearly every age group, with several hundred thousand people subscribing to Paket by X5 during this period.
To subscribe, customers need to sign up or sign in on the Paket by X5 website with their Х5 ID and register for the plan to start receiving benefits through their Pyaterochka and Perekrestok loyalty cards. The plan requires no additional cards, QR codes or coupons – the service is connected to X5’s loyalty programme and has access to the customer’s previously accrued bonus points. In addition, subscribers can share all the benefits of the subscription service with family members at no extra cost by showing their loyalty card connected to the Paket by X5 service (or the bar code of the card in-app) during checkout.