Moscow, 1 August 2022 – X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces that it has partnered with SberMarket and Delivery Club, two major grocery and ready-to-eat meal delivery aggregators, to expand its online delivery offering. Customers will now have the option to order groceries from X5’s Pyaterochka and Perekrestok stores through online aggregator platforms in addition to placing orders via the retail chain apps. This partnership will make express delivery even more accessible for X5 customers and expand the Company’s online business.
From 1 August, residents of Moscow and St Petersburg will be able to place orders from Pyaterochka and Perekrestok using the SberMarket and Delivery Club websites and mobile apps. The project envisions a gradual introduction of X5 stores to the aggregator platforms, beginning with several dozen stores in the pilot stage. As IT systems are integrated, service coverage will expand to several thousand stores in the Moscow and Leningrad regions, with new cities to be added from September.
The aggregator platforms will offer the same prices, product range and terms of delivery as the Pyaterochka and Perekrestok apps. However, the aggregators will independently set a delivery charge and time, as well as a minimum order value. Customers can place orders on the aggregators by selecting products from Pyaterochka and Perekrestok’s autonomous catalogues, and will have them delivered by a Delivery Club or SberMarket courier. Promotional offers and the option to earn and spend bonus points as part of X5’s loyalty programme will be available exclusively via the Pyaterochka and Perekrestok apps.
Larisa Romanovskaya, Managing Director at Х5 Digital, commented:
“Since the launch of express delivery in February 2020, X5 has been working to offer its customers an outstanding digital service for ordering groceries and other products from our stores. We have invested heavily in developing our own infrastructure and have been building resilient communication channels with our customers, while also expanding our footprint and enhancing our quality of service. Express delivery has become not only a convenient but a socially significant service that enables customers to complete everyday tasks without going to a store. Today, we have entered a new stage of our online development by partnering with two leading delivery aggregators. This will enable even more customers to shop at Pyaterochka or Perekrestok through the platform of their choice, while enjoying the same low prices, a wide product range and short delivery time.”