Lipetsk, 27 May 2016
X5 Retail Group, a leading Russian food retailer, announces its first milestone opening in the year of its 10th anniversary.
Its 7,500th store is Pyaterochka located at 8 Zoi Kosmodemyanskoy St., Lipetsk, which is also the chain’s 1,000th store within the Central-Chernozemny Division (this includes the Lipetsk, Voronezh, Kursk, Belgorod, Orel, Tula, Kaluga, Ryazan, Smolensk, Tambov and Bryansk Regions). Spanning over 460 sq m, it is fully in line with the new Pyaterochka concept launched in October 2013. To date, the chain has upgraded and rebranded more than 5,000 stores (about 75% of the total number). For the Central-Chernozemny Division, the share of new concept stores exceeds 75%.
The store offers 3,500 SKUs, with over 35% of products classified as fresh (fruits, vegetables, meat, fish and dairy). As part of its large-scale store refurbishment programme, X5 focuses on developing cooperation with local suppliers, whose produce accounts for over 25% of Pyaterochka’s offering in the regions covered by the Central-Chernozemny Division. At present, Pyaterochka works with more than 60 Lipetsk Region producers contributing some 1,100 SKUs to its product mix. Notably, last year saw X5 Retail Group’s stores located in the division’s eleven regions add more than 20 local businesses to its supplier list. Domestic produce makes up over 90% of Pyaterochka’s, Perekrestok’s and Karusel’s current product mix.
In 2016, Pyaterochka plans to open approximately 300 new stores within the Central-Chernozemny Division (including more than 25 stores in the Lipetsk Region), creating over 4,000 new jobs. Currently, the Division has 1,000 Pyaterochka stores (101 of them in the Lipetsk Region), which employ more than 15,000 local residents. In addition to Pyaterochka stores, X5 operates six Perekrestok supermarkets and two Karusel hypermarkets in the Lipetsk Region.