Moscow, 27 March 2025 – X5 Group (“X5”, MOEX: “X5”), a leading Russian food retailer, has launched a new Sales Analytics dashboard available to all partners as part of the Company’s approach of fostering long-term relationships with its suppliers. The new dashboard is part of X5’s in-house digital platform, Dialog.X5, which offers an ecosystem of digital services for the Company’s partners.
Partners have already benefited from access to Category Analytics and ABC Rating reports on the Dialog.X5 platform free of charge, which give an overview of product group dynamics and assortment structure. Now, X5 suppliers can enjoy a broader assortment of advanced free analytics, including through the new Sales Analytics dashboard. These tools enable suppliers to monitor real-time changes in demand in terms of both volume and value under the suppliers’ contracts, with analytics provided at the level of the entire X5 Group network (including the Perekrestok, Pyaterochka and Chizhik retail chains) as well as in specific regions of Russia. The analysis, based on ticket data and updated weekly, offers partners the most up-to-date insights for making strategic decisions, such as adjusting shipments and promotional campaigns or fine-tuning their product mix.
“We seek to build partnerships based on transparency, providing suppliers with tools to better understand customer behaviour and sales patterns. By expanding the pool of free analytical services, we not only boost our partners’ business performance but also create opportunities for sustainable growth and joint development,” said Igor Shekhterman, CEO of X5 Group.
The Dialog.X5 platform creates new opportunities for business partners by offering free access to robust analytics tools without the need for additional customisation. This latest expansion enables partners to strengthen their competitive edge by leveraging the power of analytics.
After a simple authorisation procedure, users gain instant free access to modules on the Dialog.X5 platform, enabling X5 partners to gain a deeper understanding of sales patterns and identify key trends and giving them a significant competitive advantage in the market. The Company plans to carry out a series of upgrades in 2025 to further enhance the platform’s functionality and offer detailed data insights. This will help users to more accurately assess the effectiveness of their activities and adjust strategies in real time.
Dialog.X5 is a digital platform designed to support X5 Group suppliers and partners, including through Insights, Logistics, Targeting, and other products. Each product addresses a supplier’s key objectives for sales management and product promotion. Easy access to retail analytics is a vital part of X5’s strategy to create a transparent, mutually beneficial environment for all X5 suppliers. This includes not only creating free analytical solutions but also educational initiatives, providing strategic consulting, and enhancing the user experience by integrating services and leveraging AI technologies.