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22 June 2018

X5 appoints Sergei Goncharov to lead Pyaterochka

Amsterdam, 22 June 2018 – X5 Retail Group N.V ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: FIVE), announces that Sergei Goncharov has been appointed as the General Director of Pyaterochka.

X5 Retail Group CEO Igor Shekhterman said:

"Sergei Goncharov has an excellent track record in both strategy and brand management, as well as operational management and retail business development. Over the last several months, Sergei led the review of the Company’s strategy, helping him gain an in-depth understanding of X5 Retail Group and its development priorities. I am confident that Sergei’s strong professional skills and high levels of motivation will enable him to introduce new approaches to ensure the right balance between Pyaterochka’s growth, efficiency and returns."

Sergei Goncharov joined X5 on 1 March 2018. From 2013 until the end of 2017, Sergei worked at Magnit as the Head of Magnit Cosmetic. In 2005–2013, Sergei worked at Sony Corporation as Director for Strategy and Business Development and prior to that at investment companies in Spain and the USA. Sergei holds an MBA from the Wharton School at the University of Pennsylvania.

In addition, Vadim Kapustin, previously Strategic Marketing and Planning Director at X5 Retail Group, has been appointed as the new Director of Strategy.

Igor Shekhterman commented:

"Vadim Kapustin will be responsible for the ongoing process of updating our strategy, searching for new growth opportunities as well as for innovation management, which is an increasingly significant element of the Company’s strategic development. Vadim has all the necessary competencies and expertise in these areas."

Prior to joining X5 in 2016, Vadim Kapustin worked for the international division of Walmart where he was responsible for strategy development and management, as well as for development and implementation of omnichannel strategies and supply chains for Walmart and Sam’s Club in the US market. Vadim also has over 15 years of experience in management consulting with A.T. Kearney and KPMG in various countries and sectors, including FMCG. He holds an MBA from Darden School of Business, University of Virginia.​