Moscow, 6 December 2021 – X5 Group ("X5" or the "Company", LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces that Perekrestok will pilot a new store format with a floor area of less than 300 sq m and a limited product range comprising its bestselling products.
The new Jam Perekrestok stores will be located within a walking distance of offices and residential buildings. The first store has already opened in Moscow[1], with two more stores to be piloted in St Petersburg[2] before the year end.
The format’s product range is five times smaller than at Perekrestok supermarkets, with around 3,000 SKUs consisting entirely of products that have received the highest customer ratings. Fresh categories, including fruit, vegetables, dairy products, ready-to-eat foods, pastry, etc., account for 60% of the product range. The share of private label goods is 30%, with a special focus on Zelenaya Liniya health foods. The format’s pricing policy aligns with that of the Perekrestok supermarket format.
Vladislav Kurbatov, General Director of Perekrestok said: "This new format offers customers their favourite products in locations that could not otherwise accommodate a regular Perekrestok supermarket. A wide assortment of fresh and ready-to-eat foods, coffee, a café, and charging stations is what residents of major cities want to enjoy their routine shopping and save time. We have another four small format store openings scheduled in Moscow for early 2022. After that, we will decide on the potential scale-up of the project."
The pilot store has a café with a seating area separated from the shopping space, as well as Wi-Fi and charging stations available for customers to use. The store features self-checkouts for a more comfortable shopping experience. In addition, there are containers to collect batteries and plastic bags for recycling.
A 30-minute express delivery service is available to those living within 1 km from new Perekrestok Jam stores via the Perekrestok mobile app.
Currently, there are 980 Perekrestok supermarkets located in more than 145 cities and towns across Russia, with an average supermarket offering an assortment of 15,000 SKUs.
[1] Lev Tolstoy Street, 23, bld. 1
[2] Kirpichniy Lane, 4A; Grazhdanskaya Street, 28