​​​​Promoting rational consumption

X5 seeks to support and stimulate responsible consumption among its customers.

  • As part of a pilot project to collect used plastic and aluminium beverage containers of any size and colour for recycling, reverse vending machines were installed at ten Pyaterochka stores in Moscow. The project is being implemented in partnership with the Coca-Cola system in Russia. For each bottle and/or can returned, the machine issues a coupon for 15% off a range of Coca-Cola drinks. The company in charge of reverse vending machine maintenance, transportation to recycling facilities, and recycling of the plastic and aluminium is EcoTechnologies. 

  • Ten reverse vending machines were installed in seven Perekrestok supermarkets and three Karusel hypermarkets in Moscow as part of a pilot project to collect used plastics for recycling. The project is being implemented in partnership with Unilever and EcoTechnologies companies. To encourage consumers to sort their waste, a coupon is issued for each item of packaging that is returned, offering 10% off a selection of Unilever products at Perekrestok and Karusel stores. 
  • Pyaterochka encourages customers to buy cotton eco-bags and reusable bags for weighing fruits and vegetables by crediting doubled bonus points to Vyruchai-Karta loyalty cards. ​​
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    Food waste

    ​All food waste generated by X5 stores is sent to third parties for landfilling or recycling. The Company is looking for opportunities and piloting technological solutions to transfer food waste for further processing.

    • Karusel hypermarkets and Perekrestok supermarkets are equipped with special refrigerators for temporary storage of food and biological waste, which enabled us to fine-tune the process of collecting, storing and disposing these types of waste in line with the veterinary standards and rules. ​
    • Pyaterochka has launched the initiative by its proximity stores to transfer unsold food and merchandise that has become unsaleable before the expiry date for recycling into animal feed. The chain plans to roll out this initiative across all its stores by April 2020, with ca. 70% of such items to be sent for processing. The decision was made following a 10-month pilot project covering nearly all the regions where Pyaterochka operates. As part of the pilot, the chain was able to increase the volume of food sent for recycling to 2.5 kt a month, which is up to 30% of the potential waste from over 5,000 stores. For this purpose, Pyaterochka launched a new business process for sorting, packing and sending a portion of unsold stocks to the project partners on a daily basis. The partners are ten companies from across Russia that collect fruit, vegetables, pastry and groceries that have become deformed and unsaleable before the expiry date, to turn them into animal feed.

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