Moscow, 4 March 2021 – X5 Retail Group ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: "FIVE") operating the Pyaterochka, Perekrestok and Karusel chains and the Perekrestok Vprok (Vprok.ru) online hypermarket, achieved solid growth across its digital delivery services in February 2021. GMV generated by express delivery from Pyaterochka and Perekrestok stores and the Okolo delivery aggregator in February 2021 totalled RUB 2.1 billion, while the number of orders exceeded 1.3 million (not including Vprok.ru). The online hypermarket Vprok.ru, which is primarily for stock-up shopping, boasted a GMV of RUB 1.7 billion, up by 122% vs February 2020. The share of digital sales in X5's total revenue exceeded 2% during the second month of the year, and reached 4.5% in Moscow and the Moscow region during the same period.
X5 now offers digital services to customers in 26 regions of Russia. In February 2021, express delivery from Perekrestok store was expanded to Togliatti, Perm, Volgograd and Tyumen, while Pyaterochka rolled out the service in smaller towns like Dzerzhinsk and Zelenodolsk. Currently, X5 delivers goods from 683 stores and eight dark stores operated by Pyaterochka and 460 supermarkets operated by Perekrestok, as well as from five Vprok.ru dark stores.
In 2020, X5's online businesses generated a GMV of RUB 21.9 billion (VAT included), of which Perekrestok Vprok accounted for RUB 15.0 billion, while express delivery from Pyaterochka and Perekrestok stores and Okolo (launched in Q4 2020) accounted for RUB 6.9 billion. X5 delivered 7.9 million online orders placed via its own web and mobile platforms in 2020, up from 1.4 million in 2019, fuelling an impressive 347% year-on-year rise in X5's online GMV. According to INFOLine, the total GMV of Russia's online food retail market was RUB 155 billion in 2020, up 3.6 times year-on-year, and X5's market share was 13%. The agency's data show that X5 was the largest digital company in the e-grocery market last year.
Download (PDF. 0.4 MB)