X5 launches a single sign-on system – X5 ID

​Moscow, 02 September 2020 – X5 Retail Group, a leading Russian food retailer that operates the Pyaterochka, Perekrestok, and Karusel retail chains, has developed a seamless single sign-on system for its customers. X5 ID is a single account that enables users to access multiple services offered by X5 and its retail chains after one-time registration.

To create an X5 ID account, a user only needs to specify a phone number and give consent to processing of personal data. Following that, details like full name, date of birth, and e-mail address can be added. The system does not require linking of bank cards or other payment methods. X5 ID accounts enable customers to sign on to existing programmes like My Perekrestok or the Pyaterochka Helping Card. For registration with other X5 services, the same ID can be used.

The single ID system will unlock a wealth of benefits for consumers, including simplified registration and authentication, secure account data management, participation in loyalty programmes, convenient and quick access to various X5 services from all devices.

X5 ID will be used by X5, its retail chains and other business units to identify users. The system is designed to provide an integrated user experience, boost the use of the services and customer logins through a single sign-on, save users' time and strengthen their confidence.

"Today, there is no clear division between online and offline retail in the food market, with digital tools becoming integral to offline shopping. X5 stays with its customers at all stages of their journey, including planning and selection. This engagement draws on the digital businesses, services and infrastructure that are part of our strategy. The purpose of X5 ID is to provide our customers with the most comfortable user experience. The single ID will serve as a functional basis for the company to introduce new services across X5 chain stores and will become a one-stop-shop for our customers. On top of that, it will break ground for the broader development of customer services. X5 ID will provide a seamless access to all X5 services and products," said Igor Shekhterman, CEO of X5 Retail Group.

X5 ID is a proprietary development of X5 Retail Group.

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