Moscow, 7 December 2022 – X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, has expanded its project enabling customers to withdraw cash at the checkout in its stores. Launched earlier at X5’s Perekrestok supermarkets, the service has now been rolled out to the Company’s Pyaterochka proximity store chain.
X5’s partner on the project is Sberbank. Cash withdrawal from a bank card is currently available at the checkout in every Perekrestok and over 13,000 Pyaterochka stores across all regions where the chain operates. The Company plans to launch the service across all Pyaterochka stores in Q1 2023.
X5 introduced the cash withdrawal option at its Perekrestok supermarkets in March 2022, with the new service proving popular among customers. Since the project’s launch, customers have carried out over 101,000 cash withdrawal operations, claiming an aggregate amount of more than RUB 216 million.
“During eight months of the pilot project, X5 collected a lot of positive feedback in the regions. Our analysis shows that cash withdrawal at the checkout is a very popular service, and more so in the regions where ATMs are scarce. It provides additional points where local residents can withdraw cash and save their time and effort. The project’s roll-out to Pyaterochka stores will help us reach out to an even larger audience,” said Vsevolod Starukhin, Chief Financial Officer at X5.
To use the service, customers need to make a purchase at a Pyaterochka store and notify the cashier that they want to withdraw cash from their bank card during checkout. The maximum amount that can be withdrawn per transaction is RUB 5,000. The service is available to all holders of cards issued by Russian banks, irrespective of the payment system they use. Following the transaction, customers will get two receipts: one for the items purchased and another for the cash they have withdrawn.
X5 charges no fee for the service, but the bank that issued the card may have a fee in place for cash withdrawal at the checkout, depending on the customer’s card plan.