Obninsk, 14 December 2018– X5 Retail Group ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: FIVE), announces the opening of its 14,000th store. A new Karusel hypermarket in Obninsk, Kaluga region, is the latest addition to the hypermarket format.
Located at 55 Kurchatova St, the hypermarket boasts a sales floor of over 4,000 sq m and a product range of 23,000 SKUs. The Karusel hypermarket in Obninsk operates under the chain’s new concept, which offers a wide selection of own production, including handmade desserts (marshmallow souffle, éclairs, muffins, cakes) and fresh bread baked every hour. The new store created 160 jobs.
Another new-concept Karusel hypermarket was launched today in Serpukhov, Moscow region. With a sales floor of over 4,000 sq m, the store features 20,000 SKUs.
Currently, 16 Karusel hypermarkets are operating under the new concept, of which four are newly-launched facilities in Sergiyev Posad, Kazan, Serpukhov, and Obninsk. In addition, a number of stores completed refurbishment this year, including in Moscow (1), Lipetsk (1), Tver (1), Nizhny Novgorod (1), Leningrad region (2), and St Petersburg (6). St Petersburg is now the first city in Russia where all of the Karusel hypermarkets are operating in line with the new concept.
In developing the new concept, Karusel updated its value proposition with revised product offerings and pricing strategies. The new concept also involved revamping the visual identity and interior design of the format, focusing specifically on shopping space layout. The navigation system guides buyers across various departments and product categories, to facilitate quick and easy planning of both route and the shopping list, with shelves displaying bargain prices, as well as special product offerings such as the best new arrivals, farmer and local produce, healthy food items and much more.